Organic, local, seasonal, sustainable, fresh, delicious, a feast for the senses... Our produce is the epitome of everything we stand for at Erewhon, and everything the best cooks and chefs in LA demand. For shoppers of the Who? 220 reviews of Erewhon Market "Welcome Erewhon to this slowly turning stretch of Wilshire between West LA and Santa Monica, though technically it is Santa Monica! Clean, pure, direct from the earth, ethical, sustainable... Our produce is the epitome of everything we stand for at Erewhon, and everything the best cooks and chefs in LA demand. From BACKGRID (Gyllanhaal, Gerber); by Michelle Groskopf (Erewhon). Erewhon Market is a healthy, natural foods market and deli with locations throughout Los Angeles. Thriving organic food market and café Erewhon, which operates five Southern California stores, with a sixth in the pipeline, could expand nationwide after a deal with New York-based growth equity firm Stripes Group, which now owns a substantial minority stake in the independent grocer, according to a published report. Erewhon Market Calabas Los Angeles Pacific Palisades Santa Monica Venice Silver Lake Studio City (2021) Adams Fairacre Farms Poughkeepsie, NY 765 Dutchess Turnpike, Poughkeepsie, NY 12603 Wappingers Falls, NY 160 Old Post Rd, Wappingers Falls, NY 12590 Taste NY Todd Hill Market Lagrangeville, NY Taconic “We have such a warrior spirit,” said Jason Widener, Erewhon vice president of store development and a former actor who played a young Josiah Bartlet on The West Wing. Los Angeles 7660 Beverly Blvd. It will be interesting to see how the parking turns out because it doesn't appear like they have a large locked." To revist this article, visit My Profile, then View saved stories. “You used to get celebrities there on occasion pre-pandemic,” said Grant Hodgson, news editor at photo agency Backgrid. Will be used in accordance with our Privacy Policy. Erewhon Market is moving east. The prepared buffalo cauliflower is a near-erotic experience for many, but “the real draw of Erewhon is that it's a scene,” chef and Fresh Off the Boat author Eddie Huang emailed from Taipei. Its in-store kitchen is open to in-store customers and has windows that line Wilshire Boulevard, which allow … Calkins “was my favorite bartender,” Chantal Bacon says, delivering custom elixirs for immunity, exhaustion, or her cycle. Erewhon could soon bring its characteristically California business back to the East Coast. It is known for offering products that are often expensive and exclusively sold at Erewhon. “You bump into everyone you matched on Raya or once met at Benny Blanco's house.”, Unsure of where they'd snap celebrities in a dystopian Hollywood, paparazzi set up among the shopping carts in parking lots across Erewhon's six-store mini-empire (including Fairfax, Venice, and the Kardashian-settled Calabasas). From succulent red berries, luscious peaches and apples, fragrant lemons and oranges, to plump avocados, yams, and potatoes, or ginger root, burdock, haricot vert, mushrooms, squash, okra, and more, our produce will delight your taste buds while meeting your every expectation for ethically produced food. After reportedly splitting from Delevingne, Benson returned in July with rapper G-Eazy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Weekly set—your Brody Jenners and Tommy Dorfmans—an Erewhon jaunt under quarantine offers both CBD lemonade and a stab at relevance. Ever since New York private equity firm Stripes assumed an ownership stake in 2019, a New York … Meanwhile, Kraft had given way to Annie's and organic food became the $50 billion business Erewhon had planted the seeds for. In August, A$AP Rocky scanned the snackage. “It attracts guys who drive G-Wagons and girls who are sporty and rich and like Yeezys,” Black says. Erewhon focuses on niche, locally produced, organic foods catering to a wealthy clientele and offering foods appealing to raw, vegan, keto, kosher, and other alternative diets. EREWHON NATURAL FOODS. Erewhon Market's vice president talks about the similarities between the natural foods grocer and Anavrin, the fictional grocery store that is a key setting in season 2 of the Netflix show 'You." © 2021 Condé Nast. As any Angeleno would've guessed, the shop is likely based on the uber trendy, celebrity-frequented Erewhon Market, a similarly obnoxious destination for organic produce and raw vegan pizza. Whenever I walk in, it's like I need to buy everything, it all just looks amazing. When COVID-19 hit, Erewhon doubled down on its trademark California chill, creating a “safe haven” for privileged clientele. Erewhon's married cofounders were the late Michio and Aveline Kushi. Erewhon, an upscale organic grocery store and cafe, has six locations in the Los Angeles area. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Our buyers painstakingly evaluate each product to ensure that every item meets our very stringent Erewhon Standard. Vanity Fair may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Shoppers come from all over Los Angeles, and beyond, to browse the aisles, and choose from our carefully selected and often hard to find items. Having a $30 lunch at a grocery store is cool.”. Now, being healthy is cool. A few Nextdoor complaints reported Erewhon shoppers failed to social-distance, but those who balked at the store's mask order weren't turned away. “I was like, ‘Dude, stop staring at the menu, come here and let me help you,’ ” he says. Get the latest chatter, from Kensington Palace and beyond, straight to your inbox. Most importantly, our farmers are local and organic, and have the highest standards in sustainable food production. “It says, ‘I'm going to the grocery store,’ ” says Chris Black, cofounder of brand consultancy Public Announcement and a self-aware Erewhon shopper, “even though it's a grocery store where everything is very expensive, and it's completely out of reach of most Americans.” Full carts are a status symbol that Black estimates can cost $1,000 (if you're not buying vitamins), another pandemic inequity, considering L.A. County is the most food insecure in the nation. Many wellness warriors consider it the hot spot and food mecca of LA. Erewhon's foodservice and prepared foods are 95% or more organic. Located in Palisades Village, our fifth location offers you all the things you’ve come to love and expect from Erewhon: 100% organic produce, made from scratch organic dishes, salads, soups and desserts (wood fired pizza too! Two decades ago, Erewhon was still a single “funky, old-school health food store,” where Moon Juice founder Amanda Chantal Bacon met store legend Truth Calkins manning an outpost of L.A. herbal bar Dragon Herbs inside Erewhon. When the original Erewhon opened its doors in Boston in 1966, there weren't enough grains to stock the shelves, just a modest supply of whole wheat in an old-fashioned general store. … ), as well as a wide selection of raw, vegan, gluten-free, keto and paleo items throughout our store. “I can call Owen Wilson anytime I want. All rights reserved. Megan Fox was dressed effortlessly stylish in a pair of tight-fitting jeans and black t-shirt combined with a Tory Burch black purse and Aquazzura black closed-toe mules she also added a brown Brixton hat as she loaded up her car with groceries for her family. There must be something about Erewhon's market that just brightens you up. “I'm very comfortable with whatever the world has to serve up,” Siegel says. “Erewhon can become a national brand,” Stripes founder Ken Fox told Forbes last year. By Max Berlinger. Widener remembers James Gandolfini circling the tonic bar before his death in 2013. People like that.”, The rise of Instagram coupled with the nebulous notion of “wellness” helped make Erewhon the new Ivy—a Stories-worthy scene where influencers in mauve leggings pop their heels before the rainbow wall of juices. Erewhon could soon bring its characteristically California business back to the East Coast. “I will go shop for you personally right now.”, Director Sebastian Siegel, an Erewhon devotee, declined to stock up on groceries. It's more popular than ever.”. We're going to have a great healthy grocery store in walking distance to so many of us. But that’s a relatively recent development, because Erewhon itself is a product of corporate gentrification.Founded in Boston amid the macrobiotic fads of the Aquarian age, the market… They have great takeaway food options as well as healthy vitamins and minerals and food. “But post-pandemic, it's become an absolute staple. According to Erewhon Twitter, Steven Tyler once whispered “You're beautiful” to a female shopper, and Ellen may or may not have reamed out the hot-bar staff for running out of scrambled eggs. The Goop-endorsed tonic bar crafted a blood-red, immunity-boosting “lung fortifying tonic” full of “amazing adaptogenic” ingredients such as “chaga, astragalus, cordyceps, and platycodon.” Erewhon opened early for the elderly and gave them free chlorophyll water. Santa Monica, CA. In April, Jake Gyllenhaal and Demi Lovato each popped in wearing masks, followed by Hilary Duff in May and Miley Cyrus in June. 132 reviews from Erewhon Market employees about Erewhon Market culture, salaries, benefits, work-life balance, management, job security, and more. Erewhon Market has been a pioneer of the organic food movement since 1966. Can it? “Whole Foods did a great job, up until about 10 years ago,” Widener said, when it changed its produce from organic to an organic-plus-conventional mix, then got Amazoned. Natural foods bubbled up as options in the 1940s in response to DDT and chemical farming, but health nuttery remained on the fringe while TV dinners took off. ), Erewhon considers itself much more than a grocer—it's a community of like-minded people, bonded by a love of locally plucked figs. Jake Gyllenhaal; Cara Delevingne and Kaia Gerber. ... Michelle Groskopf for The New York Times. On season two of You, Penn Badgley's pathological Joe works at Anavrin (an anagram of “nirvana”), an obvious Erewhon stand-in. The chain inspires love and mockery in equal measure: “Erewhon serves a function for really rich, lazy people who want to shop for produce and perhaps cross paths with someone they forgot to have sex with,” Huang says. Jennifer Garner's Once Upon a Farm baby food landed on shelves in 2016 and a pregnant Kim Kardashian came in. The Pachamama Farm sausage from Oregon is “the best sausage in the world,” he said. Erewhon Market (pronounced AIR-wahn) is a California luxury supermarket chain with six locations. 314 reviews of Erewhon Market "I'm so excited to have this new erewhon in Venice. “You don't even have to talk to each other,” said Lesia Dallimore, Erewhon's vice president of brand. The spendy health food-focused grocery store is slated to land in Silver Lake next, the company confirm, though an opening date has so … Erewhon Market is celebrating 50 years of serving the Los Angeles community. Calabasas 26767 Agoura Road Calabasas, CA 91302 818.857.3366 . And it's not very often - I usually only come here when I'm with my sister. From succulent red berries, luscious peaches and apples, fragrant lemons and oranges, to plump avocados, yams, and potatoes, or ginger root, burdock, haricot … “They're wild-foresting animals.” But Erewhon downplays that it's a capitalist enterprise. Cara Delevingne, Ashley Benson, and a rubber-gloved Kaia Gerber were spotted on a friend date there in March. According to Waxman, Aveline was the “dynamo” behind Erewhon's expansion to Los Angeles in 1969—11 years before Whole Foods' founding. The scents, the smells, and the ambiance. *Stefon voice:* The hottest pandemic club in Los Angeles is Erewhon, the all-organic, frequently macrobiotic VIP room of grocery stores where vegan coconut yogurt costs $19, and there's a naturopathic doctor on staff to recommend calming “reishi” mushrooms. Independent and family-owned, Erewhon takes pride in our high quality standards, support of local vendors, stellar customer service, and our unrelenting pursuit of offering our shoppers the finest products available. Michio, who came to America from Japan in 1949 as a political science student, adopted the ethos that natural foods could be a gateway to world peace. “The eye contact that you make waiting for your tonic-bar beverage is this comforting moment, like, ‘We'll get through this together.’ ”. This whole place is beautifully curated with Brands you may not have heard of but will likely become the next hot thing. Erewhon Organic (pronounced AIR-wahn) was an organic cereal brand, and a refund subsidiary of Post Foods.It was known for their allergy-friendly line of organic cereals sold by health food stores across North America, and for being one of the first companies to market macrobiotic, organic whole foods in the United States. “If you can't put your mask on, listen: Give me your credit card, give me a list,” Widener said he told people at the door. Ad Choices. “It's a scene that can only exist in L.A.”. It has been serving the wellness community since the 60s. “I don't drink, so this really was like my version of going to a bar.” Widener quips, “I always say, get high off the good stuff.”, So began Erewhon's metamorphosis from groovy grocer to social club. Join Vanity Fair to receive full access to VF.com and the complete online archive now. “Those people, 5 to 10 years ago, would have been in a club, doing coke, partying, drinking. Leonardo DiCaprio and Dakota Johnson are regulars; Kanye West famously tweeted about the “Erewhon drip” (a trying/not-trying outfit of fleece, sweats, and one athletic sandal). We stock a wide range of macrobiotic, vegan, raw, gluten-free, and kosher items. Under new owner Tony Antoci, Erewhon has gone wide, expanding from one store to six, following the luxury high-rises into newly gentrified neighborhoods. If you are using a screen reader and are having problems using this website, please call 888-419-9419 for assistance. Erewhon is an oasis, and Erewhon is also one of the most remarkable places in Los Angeles. Chiprut: The goal is to open a new store about every 18 months. 67 reviews from Erewhon Market employees about Erewhon Market culture, salaries, benefits, work-life balance, management, job security, and more. What are Erewhon Market’s future plans? — Monica Lewinsky on the Pandemic’s Forgotten F-Word— Why Harry and Meghan Won’t Spend Christmas With the Queen— What One Book Critic Learned by Reading 150 Trump Books— How Ghislaine Maxwell Recruited Young Girls for Jeffrey Epstein— More Details Emerge on Prince Harry and Prince William’s “Bitter Explosion”— Tracing Photographer Richard Avedon’s Bohemian Coming of Age— From the Archive: The Mysteries of Princess Diana’s Fatal Car Crash— Not a subscriber? COVID update: Erewhon Market has updated their hours, takeout & delivery options. Under a statewide stay-at-home order that shuttered Hollywood, amid an attention apocalypse in which there was nowhere to go and, worse, nowhere to be seen, stars still flocked to Erewhon (pronounced “air-eh-won” but, in certain surfer-dude lilts, is reduced to two syllables: “air-won”). Widener grew “very close” with other celebrities he wishes he could name. (As long as it's not buffalo cauliflower, which he doesn't eat because: starch. Specialties: We strive to sell only the purest, ethically and sustainably produced foods, wellness and beauty products, and household items. Envision a wellness playground for beginners or extreme health nuts. “People are wearing full-on outfits when it's a hundred degrees to go get some kale,” Black laughed of the paparazzi-documented Erewhon outing. Its name is an anagram of “nowhere,” an homage to Samuel Butler's 1872 novel about what appears to be a utopian society. The Tonic Bar offers: Bulletproof and Vittoria organic coffee, kombucha on tap, immune enhancing… Widener claims to love my question about Erewhon's high prices, maintaining that practically every product in the store has a detailed, Portlandia sketch-worthy backstory. Erewhon Market 2800 Wilshire Blvd Santa Monica CA Luxe grocers like Citarella and Dean & DeLuca (RIP) have long been the provenance of Upper East Side doyennes, while the influencer set flits to Cha Cha Matcha. Los Angeles, CA 90036 323.937.0777 Santa Monica He only wanted to spend more time at Erewhon during the pandemic. “Profit is the side effect of our real purpose,” Antoci declares on the website. Erewhon, a natural foods grocer based in L.A., has inspired cult-like devotion among those who can afford to pay four dollars for an avocado. (Others have noted that Erewhon is also the name of the prison in the 1997 cult classic Face/Off.) Published Feb. 17, … “Healthy people create healthy, peaceful families, communities, society, and eventually the world,” is how macrobiotic counselor Denny Waxman, who trained with the Kushis at the original Erewhon, describes the philosophy. 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